The Page Rank is one of the key factors within the Google algorithm to better position your page in the SERPs.
In short, it is a type of statistic that helps search engines improve or worsen your position in their search results, according to criteria of quality, authority and credibility.
In this article we will explain what Page Rank is, how it influences SEO and the proper way to use it to improve your entire digital marketing strategy.
What is page rank?
The Page Rank is a type of classification or score that Google performs in a table that goes from 0 to 10, to indicate the level of quality of a specific page or content.
This is just one of the many factors that the algorithm of the famous search engine takes into account, but if we refer to its history, the Page Rank was what made the Google search engine number 1 worldwide.
A little history about Page Rank.
Page Rank was an algorithm developed in 1999 by the founders of Google, Larry Page and Sergey Brin, with the intention of measuring the level of quality and importance of a particular page.
To achieve this, they were inspired by the Science Citation Index (SCI), which was developed by the chemist Eugene Garfield in the 1960s and whose function still today consists of:
“To measure the importance of scientific publications according to the number of times that said publication has been cited in other relevant scientific papers”.
Based on this idea, the founders of Google decided to create something similar for the web, an algorithm that will assess the degree of influence of certain content based on the number of times it is cited on other pages of equal or higher quality.
In simple words, every time someone links to your website, search engines take it as a citation that points to your content.
But for this link to positively influence your Page Rank and positioning in general, it must meet certain characteristics.
Features that help Page Rank.
Because the Page Rank is based on links (Citations), it is quite obvious that the first thing you should take care of in your SEO off Page and more specifically your link building strategy.
Link building already has certain rules that must be respected for the Page Rank algorithm to help you achieve organic positioning. These rules are:
1. Creation of valuable content.
The first advice points more to On Page SEO Service, because it is something that depends entirely on you.
Getting a solid content marketing strategy in place is a great first step to getting cited.
The trick is to create relevant content that is different from other pages and contains pearls of wisdom (tips based on your experience).
2. Choose relevant pages within your sector:
Google does not reward you for the number of incoming links to your website, but for the quality of them.
Think of it this way, imagine you’re a marine biologist and you get a fish tank design company to write an entry about you, but at the same time National Geographic releases a biography post.
Which publication is more relevant? Exactly! NatGeo has just catapulted you to fame within your profession, because in a single piece of content it boosts your credibility, level of authority and the quality of your work.
3. Create a network of contacts:
We all know that getting quality sites to post as a guest or get backlinks to our pages is not an easy task.
Therefore, the best thing to do is to build a network of contacts where you can regularly publish content or get new appointments.
This is achieved by achieving collaborations or common projects, as well as participating in Digital PR events.
How can you know the Page Rank of your page or any other?
Today, Page Rank is no longer a public metric that you can use in your web analytics reports, but Google is known to still use it behind the scenes.
One way to remedy this lack of information is by checking the Domain Authority index, provided by programs such as SEMRush or Ahref.
Another way to choose collaborators is by looking at who are the leaders in the ranking associated with your keywords or terms within your sector.
Surely, if you get one of these companies to publish content with one or more links to yours, their reputation will increase yours, making it possible for you to position yourself better in the SERP.
Avoid Black Hat SEO practices at all costs:
Black Hat practices are all those that achieve results through shortcuts or cheats that Google considers unethical. Some of them are:
- Use link farms.
- Place anchor texts that do not describe where the user will go.
- Spam forums or blog comments.
- Developing too many links to a page instead of growing progressively.
- Having links on pages that are not related to the content of your website.
Summary of the post and FAQ about Page Rank:
What is page rank?
It is an algorithm created by the founders of Google, which seeks to classify a page by assigning a score from 0 to 10 to reflect its degree of importance in terms of quality and authority.
How does Google rate the quality of a link?
To find out if a link can help you improve your Page Rank classification, Google takes into account 3 characteristics that are:
- The number of links, we are talking about the number of total links that point to one of your contents.
- Its quality, here we speak that they must come from websites of a certain reputation.
- The context of the clicks, the theme of both the website and the content where your link appears, must be related to that of your page.
What is the relationship between Page Rank and SEO?
Starting from the fact that the Page Rank is one of the many key positioning factors of the Google algorithm.
We must say that this metric was one of those that gave rise to SEO as a discipline, because it allowed webmasters to understand how content was related to the Internet and its relevance within the user experience.
Conclusion
As you can see, Page Rank is one of the most important factors in Google’s positioning algorithm and has been copied by other search engines.
Having a healthy Off Page SEO strategy is essential to attract quality traffic to your website, get leads and generate sales.
