Hundreds of exhibition stands at Builders in London compete for attention at major events held in the city. But, it can be difficult to make your presence stand out from the extensive London crowd. All you need is a builder with a vision of making your exhibition memorable by attracting visitor’s attention and engagement.
Here are some tips on how to design an eye-catching London exhibition stand that leaves a lasting impression on attendees:
Choose the Right Style:
The first key decision is choosing a style for your stand that matches your brand image and messaging. Some common styles include:
- Minimalist/Modern – Clean lines, open space, focal point display or feature. For premium brands looking high-end, it works well.
- Traditional – More ornate features like wood or metal detailing. Can work well for heritage brands.
- Eclectic – Unique blend of styles, colours, and textures. Attention-grabbing for creative industries.
- Statement – Bold, extravagant centerpiece. Suitable if budget allows and you want maximum wow factor.
- Interactive – Encourages engagement through interactive demos, games, etc. B2B tech companies benefit the most.
- Experience Zone – Replicates your product/service environment. Immersive brand experience.
Consider your company, values, and target audience to select the right style direction. A well-chosen style establishes the right first impression for visitors.
Attract Attention with Lighting:
Once you have your basic stand structure and style in mind, focus on lighting features that help your stand to stand out in a busy exhibition hall. LED strips underneath fixtures, spotlights on displays, and mood lighting can all draw attendees’ eyes to your space.
Change up your lighting at intervals – start the day with a warm glow then switch to brighter whites during busy periods to signal an active, engaging space. Coloured up-lights are a dramatic addition after dark. Well-lit graphics and displays are also easier for visitors to engage with.
A dynamic lighting scheme makes your stand visually exciting and attracts more attention than a basic, uniformly-lit space.
Make a Lasting First Impression:
The front of your exhibition stand Design in London is the part that will make the first impression on attendees as they walk by, so make sure this area has maximum impact. Bold graphics, an engaging staff presence, or an attention-grabbing product demo are all options to consider.
If space allows, include a prominent branded graphic or display board right at the front. Large format print with high-resolution images pops. Back-lit panels with your branding create a glowing halo effect.
The front area should create an irresistible first impression that draws people into your space. Test different layouts to get the optimum flow and impact.
Zone Your Space For Flow:
Once visitors enter, guide them smoothly through your intended experience. Divide your stand into clear zones with the flow in mind – an arrival area, a central demonstration or exhibit zone, and an interaction zone are typical sections.
Colour code flooring, hang signs overhead, or use subtle barriers like low planters to define boundaries without boxing in visitors. Leaving space for easy movement between zones keeps the flow free and prevents bottlenecks from forming.
Organizing your stand into intuitive, well-signposted zones ensures attendees can navigate your offerings easily and maximize their time with you.
Use Graphics to Guide and Inform:
Graphics play a key role in branding your space, communicating your message, and guiding visitors through zones. Large format graphics hung from the rear and sides establish your company identity.
Directional floor graphics and hanging signs ensure easy wayfinding. Window vinyl, backlit panels, and free-standing banners add impact in zones.
Ensure all copy and branded designs are bold, clear, and easy to read from a distance. Slightly obscure lighting during installations ensures graphics pop out. A strong graphic scheme is half the battle in stand design.
Host Engaging Demonstrations:
Hands-on product demonstrations or informative displays are proven to boost engagement on exhibition stands. Guests are more likely to stop at stands offering interactive experiences over passive displays alone.
Demonstrations need to be snappy, keeping visitors involved for 1-2 minutes maximum before they move on. Cycle demonstrations regularly to maintain energy.
Consider how space and staffing will work for demos and factor this into your custom exhibition stand Design in London. Attention-grabbing additions like demonstration stages or defined demo zones have maximum impact.
Distribute Giveaways Strategically:
Free branded giveaways are a tried-and-tested promotional tool, but for best results distribute them strategically rather than leaving a pile by your stand entrance.
Giveaways placed at the end of a guided experience, in exchange for contact details or as a reward encourage interaction. Hand out small items like pens throughout for repeat visits.
Hold back bulk giveaways for a final prize draw to collect leads. Strategic giveaway placement drives engagement with your offerings rather than a quick grab-and-go. Factor storage and display into your stand design.
Entice with New Product Launches:
Exhibitions are ideal forums for showcasing new products, services, or initiatives before a wider release. Unveil cutting-edge ideas as a limited launch exclusive to the show.
Curate interactive product zones with conceptual models or early prototypes attracting interest and intrigue. Visual language like teaser graphics builds mystery and maximizes intrigue for exclusive content.
Incorporate Multimedia Effectively:
Visual content displayed through multimedia adds another dimension to attract visitors. Integrate screens and projectors thoughtfully into your design.
Large format displays or touchscreen kiosks central to experiences resonate, like interactive product configurators or virtual tradeshow tours. Ambient multimedia on boards around the perimeter maintains engagement.
Tap into Online Audiences:
Extend your on-site reach by live streaming sessions, demos, or launch events on social platforms. Snapchat, Instagram Stories and Facebook Live broadcasts from exhibits gain new audiences.
Promote hashtags for the show and your stand to drive social shares and comments. Guests will join in. Capture engaging visuals to post later.
Consider Your Staff’s Experience:
As a good exhibition stand company in London, you must provide your staff with amenities that keep them energized and able to provide top service.
Private break areas away from busy zones allow decompression. Serve refreshments to maintain morale over long days. Briefings, itineraries, and incentives help them represent your brand confidently.
Maximize Booth Space:
Each square meter counts, so optimize your footprint with fixtures that serve multiple functions from storage to displays.
Pull-out drawers below counters conceal clutter. Wall-mounted TVs save floor space. Rear projection displays use minimal area.
Wrap it all Together:
Finally, dressing the overall space elevates your design. Fresh flower arrangements or living wall panels provide natural finishes. Custom flooring, lighting coves, and graphics around support columns consistently integrate your brand.
Custom modular walls, furniture, and drapery tailor the look. Pull design elements through digitally with on-screen graphics too. Pay attention to detail at every stage to make the overall experience seamless and complete your vision.
Conclusion:
A top-class London-based exhibition stand designer can design a bespoke exhibition stand in London that leaves a lasting impression. We at Expo Stand keep refining our design with past show learnings in mind to continually upgrade our impact at future events.
Contact us for your upcoming event in London and we will provide you with an exhibition stand design that stands out through creativity and visitor experience provides an advantage in capturing valuable new leads.
