Good communication is essential for building solid customer relationships and promoting business growth in today’s digital age. Rich communication services (RCS), the next-generation messaging system, is about to change the way businesses interact with their customers.
RCS is the much-needed SMS update. Beyond the constraints of conventional text chatting, it provides a feature-rich experience similar to well-known messaging programs like iMessage or WhatsApp. In this post, you will learn the potential of RCS in India:
Why Does RCS Matter for B2B Brands?
The data speaks louder than any advice from Businesses.
- 74% of customers are more inclined to interact with a brand via RCS.
- Compared to emails, RCS communications are viewed 35 times more frequently.
- Following a real-time chat engagement, 72% of customers are more likely to purchase.
India’s Adoption of RCS Is Increasing
Major cellular providers in India are actively rolling out RCS services. Furthermore, integration between RCS and the immensely popular Universal Payments Interface (UPI) in India is expected to allow for interactive transactions and in-message purchases.
Growing rivalry from RCS, which Google popularized, benefits the market by giving customers more value.
The Value of Rich Communication Services for Businesses
RCS service allows businesses to communicate more dynamically and interactively with their customers. Traditional SMS’s limited content richness and interactivity can reduce communication efficacy.
Rich Communication Services (RCS) offers companies a more comprehensive customer experience with its cutting-edge capabilities.
Increased Interaction with Customers:
RCS has the potential to increase client engagement greatly. For instance, Retail companies can offer interactive promotions that allow users to browse merchandise and even finish transactions within the messaging app.
The customer experience is enhanced, and this smooth merging of marketing and transactional capabilities increases sales.
Enhanced Client Support
Rich Communication Services (RCS) can also transform customer service. Businesses can use rich media, like product manuals or instructional videos, to provide real-time support from within the chat window. This feature enhances customer support by increasing its efficacy and engagement.
Scale-Based Personalization
Because of its data-rich communication environment, RCS allows for customization at a level impossible with regular SMS.
Businesses may create highly tailored and pertinent communications by customizing their messages according to customer preferences, interaction history, and contextual data.
The Game-Changer in Diverse Demographics
The influence of RCS extends across numerous industries and demographic groups, not just one:
Financial Services and Banking:
Rich Communication Services (RCS) can immediately provide safe and engaging communication, including account updates, fraud alerts, and even transactional services.
Healthcare:
Making consultations, health advice, and appointment reminders more engaging and educational can improve patient experience.
Education:
Institutions can improve communication efficacy by providing students and parents with expanded content, such as schedules, interactive announcements, and course materials.
Traveling and Hospitality:
Booking confirmations, check-in guidelines, and rich media travel guides can improve consumers’ experiences before they leave on their trips.
RCS’s Advantages for Customers
By overcoming the constraints of conventional SMS, RCS gives users access to a more customizable and engaging communications experience.
Better Messaging Experience
A more expressive communication style is available to users with RCS. You can have more interesting conversations with friends, family, and coworkers by sending them high-quality images, videos, and audio messages. Features like typing indicators and read receipts also provide improved immediacy and context.
Enhanced Options for Connectivity
RCS, SMS, MMS, and instant messaging apps combine into one cohesive platform.
Furthermore, improving convenience and connectivity, this consolidation ensures that users can communicate with anyone, irrespective of the communication app they use.
Customizing Your RCS Approach to the Indian Market
While RCS’s primary advantages are still applicable, the following are some factors unique to India:
Pay Attention to Regional Languages
A substantial segment of the Indian populace prefers regional languages for content consumption. To reach a larger audience, use multilingual RCS campaigns.
Value-Based Communication:
Indian customers value cost savings and useful advantages. Stress the ways that RCS may provide exclusive offers, speed communication, and save time.
Use Chatbots to Provide Help:
Given the increasing number of people using the Internet, effective customer assistance is essential for any service or product line on an e-commerce website. Use RCS chatbots to offer basic troubleshooting and responses to frequently asked queries.
Bottom Line:
Gupshup is a top RCS service enterprise provider you can invest in and trust for a great conversion rate for your business. With our RCS platform, companies can send rich multimedia content straight to customers’ phones. In contrast to regular SMS, these messages feature pictures, videos, interactive buttons, and carousels, all of which can increase engagement rates.
